Friday, October 14, 2016

Rhetorical Appeals

Obj: I can recognize rhetorical appeals and explain how they work to persuade an audience.

1. Quick chat about Gladwell piece
2. SOAPStone for Mary Ewell article
3. Sample ads- ethos, pathos and logos

HW:
1) Write a letter to the editor in response to Malcolm Gladwell.

Write a letter to the editor in response to Gladwell’s claims. How will you be persuasive? How will you provide your own claims, your own details to offer your own version of his argument, to agree with his position, to change his mind, or to take what he says in a new direction? Your letter shouldn’t be too long- a page is all you will be able to persuade the editors to publish- so you need to think how to get to your point efficiently and eloquently.

2) Find a clever advertisement that is persuasive and uses appeals. It could be from a magazine, the internet, or a commercial. Be ready to discuss its use of appeals as well as its argument.

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